Let's
Discover!
Design is not about how it looks like. It's not about how it feels. Design is about creating a product that makes life easier and works effectively.
A comprehensive understanding of a product is vital, and it needs to happen before any work starts. Discovery Workshop is not just about finding the right solution. it primarily facilitates the crucial shared understanding between the
team and the client. It helps collect the information required to begin a project. mutually devise strategies to solve the problems. Discovery Workshops set a rock-solid foundation and help start off on the right foot.
What is it exactly?
A Discovery Workshop is a critical component of the planning phase in the development lifecycle. It’s a collaborative effort that aligns project teams, clients, and stakeholders. The goal is to explore the scope of your idea thoroughly and ensure the project starts on the right track. Objectives, business goals, and the development process are outlined, providing clarity and streamlining the development. Moreover, anticipating critical business challenges early on in the Discovery Workshop saves time and money.
Why do you need it?
Set the goals
Clarify the scope of work to save time and define clear project objectives.
Target audience
Identify user personas and map out the user journey to ensure the product meets user needs
Value proposition
Ensure your product offers unique value and stands out in the market.
Define metrics
Utilize data-driven strategies for success.
Key Questions About Product Discovery
PHASES
DESCRIPTION
01
Pre-workshop Preparations
Understanding your business and market to tailor the workshop to your needs.
02
The Ideation
Moving from understanding to action, verifying concepts and starting the creative process.
03
User Experience Verification
Bringing in UX/UI designers and analysts to refine and define the scope of the MVP.
04
The Technical Stuff
Aligning the business concept with the appropriate technology and confirming features.
05
The Post-workshop Stuff
Reviewing assumptions, setting priorities, and providing documentation for next steps.
Risks of skipping or rushing Discovery Workshops
QUESTIONS
DESCRIPTION
01
Teams are not
aligned
Stakeholders vision comes from a discovered problem they want to solve.Thus, the designers have to create a solution that both matches that vision and fits to the market needs. That means the designers have to tweak the solution option they are being handed. The Discovery Workshops help align these two parameters in order to make every team member clearly understand what the result of work should be.
02
Time and money wasted
We understand that you are eager to see the wireframes and progress of work. Honestly, we share the same feeling. but without proper team and stakeholders alignment, as well as the understanding of goals and milestones, there's a risk. Namely, the risk of wasting resources (time and money) as skipping or rushing Discovery Workshops results with countless iterations and discussions on the design.
03
The poor outcome
Sharing the same page is crucial to every project. If nothing is shared, the poor outcome is just a step away. This means that nothing is properly prioritized and each person on the project is focused on achieving a differently assumed goal. The point is to achieve the common goal; thus. Discovery Workshops are essential for facilitating the steps and for crafting a product that was primarily envisioned.
04
Unexpected issues
You know the Murphy's law? If anything can go wrong, it surely will. So, it's best to be prepared for obstacles. Just imagine - everything is going smoothly, but then suddenly, the feature that you were banking on disrupts the user experience. The flow has to be changed. Deadlines are exceeded, costs are higher. You surely don't want that to happen. Discovery Workshops help avoid such situations.
05
No option to maximize value
Design thinking sessions with stakeholders can result in figuring something new, something that can maximize the value of the product. Moreover, the vision is now everyone's vision, and that boosts productivity and motivation. Without the discovery phase, there's no space for exploring the possibilities. Maximizing the value translates to better outcome and remarkable user experience.
What you'll get?
Definitely, you will save a lot of time. All the necessary question will be asked in advance (and during the product development lifecycle). There will be a structured roadmap, so the work is simplified. Teams will be aligned, so there won’t be a risk of focusing on assumptions, but on clear goals. You will be certain that the usage of resources is facilitated and optimized. And, of course, you will get the documentation with all the important information.What you will also get is the defined values (user, business. product) that match with specified personas and the business plan. What’s more, all of these will be verified with UX processes. This means one thing the success of your new product.
- Defined: business value. user value, product value
- Values matched with properly defned user personas
- Values covered with business plan and Key Performance Indicators
- Values and metrics verified with user experience processes